It doesn’t matter if it’s a family meal; a trip to your
local shopping mall or a long awaited vacation, planning ahead is always
a good idea. And planning your search engine optimization strategy is
no different. But things change fast on the World Wide Web. Internet
giants like Google and Facebook have a habit of moving the goalposts
just as everyone has settled down to watch the game, which makes it hard
to keep up to date with the latest SEO developments.
This is why it’s important to recognize and implement both existing
and upcoming trends in the field of SEO. So, to make things just that
little bit easier, we’ve put together this list of 7 features leading
digital marketing companies like
edkentmedia consider to be the biggest movers and shakers in the world of search engine optimization, right now and in 2018.
1 Backlink Building
Building good, quality backlinks that add value to the consumer
experience is one of the key ways you can show Google you have a
trustworthy website. Care should be taken to ensure you link only to
reputable sources and not just flood your copy with links that take your
visitors to multiple directories. Backlink building should play a
crucial role in your SEO strategy, and in 2018 will become even more
critical if you’re looking for a top position in Google’s rankings.
2 Fast Loading Mobile Pages
Most of us hate waiting too long for a web page to load, and so does
Google. In fact, the search engine behemoth hates slow pages so much
they’ve introduced Accelerated Mobile Pages (AMP), an open source
project that enables mobile browsers to load individual pages 4 x faster
than regular pages, while using 10x less data. AMP may not be a ranking
factor as such, but faster loading times will cut your bounce rate,
which in turn will boost your website up the Google charts.
3 Leverage Voice Search
More and more users are accessing the web via spoken commands. And in
2018 their number is set to grow exponentially. Your SEO content
strategy should incorporate new keyword phrases with a more
conversational tone. For example, the keyword phrase ‘downtown Toronto
restaurants’ is more likely to achieve good results if it’s written in a
way that sounds more natural, such as ‘Where’s the best place to eat in
downtown Toronto?’
4 Optimize for Mobile
It was back in 2015 when the number of Internet searches with
smartphones first overtook desktop searches. The trend is set to
continue and rumors that Google is already experimenting with
mobile-first indexing only proves that the future will indeed be mobile.
If you don’t have a responsive website that works on mobile phones,
tablets and other mobile devices you run the risk of losing a heck of a
lot of potential customers and clients. Owners of e Commerce websites,
in particular, should ensure visitors can scroll smoothly and
efficiently through their product listings.
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